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CHAPTER 19
RESEARCH PROJECTS TO BE DEVELOPED BASED ON THE INFORMATION PRESENTED BY THE
THEORY OF SENERGICONS, AND SOME IDEAS ABOUT THE MEASUREMENT OF SENERGICONS
19.1 THE NEED FOR AN INDEX OF ACCULTURATION IN THE SYSTEM OF THE NATIONAL
STATISTICS, AND THE MEASURING OF SENERGICONS
As we pointed out at the beginning of the first chapter, this last chapter
of the book is the most important of all. The reasons why will soon become
evident.
In light of the theory we have presented there remain three tasks or
assignments that need to be carried out:
1. Develop a national database of statistics that highlights the degree to
which individuals in a society come closer or they move away from the
cultural values developed by that society and incorporate that information
into the national registries or statistics
.
2. Measure a senergicon. Not only to register its presence when an
individual faces a valued object, but also to register its magnitude or
intensity-both parameters are important.
3. Research how values are installed and de-installed.
The First Assignment
If our theory is correct, and if it is true that a substantial part of the
economic development of a people depends on the attitudes of those people,
that is, on the constellation of learned values that the individuals that
compose that society have installed, then, incorporating this variable not
only into the economic analysis, but also into the field of economic
research itself, would be of fundamental importance. Within that context the
development of a national statistical database that will yield a measure or
a quantitative index of the attachment of a people to their culture or, more
specifically, to their values, is as essential and important as the very
measure of the national gross product itself. This measure of attachment to
values would serve not only to initiate a plan of economic development that
contemplates an increase in the level of that statistic in the undeveloped
countries, but also to frame and give annual follow-up to the level of
progress reached by developed countries.
It is necessary to point out and to advise the reader that what is being
attempted is not to measure the values that a people or a society have and
that are expressed as part of the culture through its social norms, but
rather the proportion to which those values are installed in the population
and the intensity with which the individuals that have them installed
respond to them (the importance of the value). All peoples develop the same,
more or less, set of values that we could refer to as basic . This
expression of a people's culture is very similar from one culture to the
next due to the fact that the basic social values are the verbal expression
of individual behaviors that lead to the welfare of the collective. Given
that what defines the welfare of the collective tends to be similar in all
societies, the expression of individual behaviors that generate that
collective welfare, and that is what is represented in the values of a
society that we have denominated as basic, more or less is the same in all
societies, from the most underdeveloped to the most developed. In virtually
all nations it is bad to lie, steal, be dishonest, be a spendthrift, be
inefficient, etc.. The difference lies in the fact that, in developed
countries the proportion of the population in which these values has been
installed and the intensity (relative importance of the value) with which
the people that have them installed respond to them, are greater than in
developing countries. This has consequences on the collective welfare as
well as on the level of productivity, efficiency, and economic development
of the society as a whole.
In other words, all societies have developed and exhibit a set of cultural
values that we can denominate as basic and that all have in common. It would
seem that all societies discover, through experience, the same basic set of
cultural norms of behavior that define the common good, the collective good,
over and above the individual good. In all societies stealing and lying are
bad, honesty is good, etc.. What differentiates one society from the next is
not the basic pattern of cultural values each develops, but rather the
proportion of the population that attaches to the values and faithfully
follows them. In short, societies are differentiated according to the
proportion of individuals that install in memory bank three of learned
values, the values established by that society and that it consecrates as a
venerable part of its culture.
This is one of the ways in which our theory is different from that of
Harrison, just as we pointed out on page two of the preface.
By the preceding proposition we do not mean to say that all cultures are
alike in terms of their system of values or the social norms they develop.
Instead, we mean that they all tend to be the same in terms of the set of
values and basic norms that define the common good over and above the
individual. In that sense, all societies, through experience, arrive at the
same conclusion, the same point of discovery, and consecrate it by way of
social values that form part of the general culture at large. For example,
societies may differ about the values that define the roles of men and women
in society, the way people dress, or their eating habits. They may differ in
their concept of punctuality, the meaning of life, and even obscenity. In
that way, Arab culture is different from the Latin ones and this latter one
from Anglo Saxon cultures. But in all of them, stealing, lying, being
dishonest, a spendthrift, inefficient, egotistical, not to be altruistic,
etc., is bad. All of these are values that constitute the common good. These
elements of the constellation of values that define the common good are the
ones we call basic values and whose installation in the individual's psyche
we are interested in measuring.
The measure of the degree or the proportion in which a society's basic
values-ones that define the common good-are installed in the members that
compose that society, would be an index of the degree of acculturation
(attachment to the culture). It is to be expected that the more a people
adhere to the values that define the common good, the more efficient that
society will be and the greater the economic development it will attain.
Developing this statistical data implies giving rise to the necessary
research in order to determine which values, among all of the basic learned
values that societies have, are most correlated to the level of economic
development. That subset of learned values that best correlates to the level
of economic development will be the best predictor of this development and,
consequently, the attachment to it, or degree of acculturation , will be the
best index to measure attachment to the culture, from a utilitarian
perspective of economics. Measuring the reliability and validity of such an
approach will be another task that will need to be researched.
Intuitively, the learned values that best correlate to the economic
development are those that tend to make the system work in an integrated
manner, like an organism. Those that allow the predictability and
reliability of the conduct or behavior of the members that compose a
particular society. Consequently, the following social norms should be
considered in the development of an index of acculturation:
1. No lying
2. No stealing
3. To be honest
4. To be thrifty
5. To be efficient
The first two values corresponding to the social norms "no lying" and "no
stealing" provide reliability and predictability to individual behavior,
which implies that the system will work better. That way corruption will be
less and all costs related to it will decrease. Moreover, the system works
effectively because money flows freely and individuals do not avoid their
debts or they do not lie by acquiring debts that they are not going to pay.
There is more business and a greater sales volume and, as a result, greater
production. The acceptance of checks, credit cards, and other means of
payment in developed countries, allows money to flow and foment a greater
volume of business transactions. In countries where the acceptance of checks
is not very great, due to the great quantity of checks written without
funds, money does not flow and business is more restricted.
The third value, corresponding to the social norm "to be honest," is the one
responsible for the fact that in developed countries institutions function
more efficiently. In these countries the courts, police, government, etc.,
work; they function properly. On the contrary, in undeveloped countries the
system of justice is far from being as efficacious as it is in, say, the
European countries, for example. The government also does not work. The
public employees that grant a construction permit, a license to operate a
business, or an authorization to do something, do so based not on the public
interest (welfare of the collective) as frequently happens in the developed
countries, but rather based on their own individual convenience and welfare.
On whether or not the person requesting the license or permit is or is not
someone they know, a friend, family member, or relation. Or on whether or
not granting the permit or license is something that would benefit them. For
example, if the the person requesting the permit is an important person, it
behooves the public employee to ingratiate himself to him, etc.. Such
behavior is regulated by the value that is installed before the highly
abstract object set down by the social norm "to be honest" and which is "to
be honest is good." In those cases where there is no relationship or
friendship with the public employee, but a payment of money is accepted for
the "favor," the value "no stealing" is the one that regulates this
behavior.
The problem just described with respect to public employees in the executive
and judicial branches of the government is equally applicable to the
legislative branch. The corruption, the lies, and the dishonesty among
politicians is responsible for much of the lack of progress in developing
countries.
A weak attachment on the part of individuals to the first two values is what
causes governmental corruption to drain public funds. A large part of these
funds never reach their destination because the public employees steal them
directly or through contracts that are awarded at an onerous price to
private businessmen who then go on to pay a commission to the corrupt public
employee.
A weak attachment on the part of individuals to the third value is
responsible for a justice system in developing countries that either does
not work or works poorly.
Lastly, the values corresponding to the norms "to be thrifty" and "to be
efficient" are essential for the correct operation of the economic system.
The citizen that is economical and that always searches to get the most for
his dollar helps the system to function effectively, just as the citizen
that is efficient and always tries to achieve his goals employing a minimum
of the available resources. Both values activate compulsive senergicons,
that is, in both cases the abstract object that is faced is a goal or
objective. Consequently, the more the individual distances himself from
economy or efficiency as a goal or objective in different situations, to
that extent will anxiety be activated in him. Only when he comes close to or
achieves those objectives does anxiety disappear. For that reason, in
developed countries, in spite of the superiority they exhibit in medical
advancements, people suffer more from heart attacks and high blood pressure
than in undeveloped countries, since, to the extent that they have these
last two values installed, distancing or moving away from efficiency
generates in them a strong feeling of anxiety.
In conclusion, an index of acculturation that is related to economic
development should contain measurements of the attachment of the members of
the society in question to the values corresponding to the five norms
discussed here.
Second and Third Tasks
Developing an index of attachment to the cultural values will perhaps be the
easiest of the three research tasks that should be implemented. Probably the
most important and most difficult work will be that related to the second
and third tasks, that is, achieving a precise measurement of the intensity
of a senergicon and generating the research to determine how values are
installed and de-installed in human beings, at what age is it easiest for
this process to take place, how can national programs that install learned
values in the population be developed, etc.
These are problems whose solutions may be better understood in light of the
results of the research that will be carried out, instead of sitting down to
think about what is the optimum way of doing it. Even though our own ideas
about how to go about carrying out these tasks are still not sufficiently
clear, further ahead we will suggests some ideas that will give the possible
interested reader not only the idea of the way they can be carried out, but
also the enormous magnitude of the difficulties with he will face in those
areas.
The measurement of the presence and intensity of a senergicon that is
activated when an individual encounters or faces an object, is of crucial
importance. It will not only serve to corroborate our theory, but also to
the extent that methods are developed to achieve more precise measurements
as well as measurements that are easier to obtain, a whole new world of
research possibilities will open up in the field of behavioral sciences. In
addition to serving the field of behavioral research, finding a precise and
easy way to measure a senergicon that is easy to implement, will allow
greater indexes of acculturation to be developed. In other words, finding a
way to measure a senergicon is an extraordinarily difficult task. To the
extent that easier and more precise ways of measuring the presence of a
senergicon are found, to that extent will we be able to obtain better
indexes of acculturation.
Lastly, if these tasks that we are proposing are carried out successfully,
social psychology and psychological sociology will have entered a completely
new phase in their development as sciences. Social psychologists and
psychological sociologists will begin to fill many of the positions as
government consultants that are now filled by economists and from which they
have up to now been excluded. Psychology and Sociology will have left behind
the plane of the strictly theoretical and inapplicable and will have entered
into the area of a science that is practical and utilitarian, achieving a
higher priority than the science of economy in the sphere of long run
governmental decisions for improve the economy and functioning of society.
19.2 OTHER USES THAT THE MEAUREMENT OF A SENERGICON MAY HAVE
In addition to creating an index of acculturation and serving to develop
research on behavior, the measurement of senergicons would have an immediate
practical application in the field of micropsychology. These measurements
would be useful as much for private enterprise or business as it would for
certain branch of government. For example, honest behavior is a crucially
important factor in the branches of government that manage confidential
information, as well as in the area of private enterprise where a great deal
of money is involved.
To be able to predict which individuals have the greater probability of not
acting dishonestly before the temptation of profit and which have the
greatest probability of yielding to the temptation, would be a very useful
factor when selecting the personnel for certain key positions.
Such a predictor would be extremely useful in those businesses that require
personnel of great trust as, for example, a bank employee or an employee in
a branch of government that, like the armed forces, is in a position to know
national secrets or works with confidential information.
One of the emotional components of the attitude an individual has not to
steal or lie is shame. Of the three dimensions of the tricotomic attitude
discussed in chapter 14, this is the one that regulates an individual's
behavior before others. It is to be expected that the greater the shame the
action of stealing or lie produces in an individual, the greater the
probability that he will not steal or lie.
The intensity of the emotion of shame in an individual depends on biological
and genetic factors. Some people feel more shame than others, in the same
way that some are faster, stronger, more resistant, or more intelligent than
others (see the section entitled, "The Innate Aspect of Personality" in
chapter 15). In addition to the innate factors, the intensity of the emotion
shame also depends on having internalized the social values "to lie is bad"
and "to steal is bad," and of having assigned them an order of importance in
the hierarchy of values (see the section entitled, "The Learned Aspect of
Personality" in chapter 15). The internalization of values and the
importance these have on the individual come primarily from what he has
learned from his parents and in second place, from school, church, and other
institutions.
The level of shame felt by a person when violating a social norm, such as
not stealing or not lying, will depend on that individual's sensitivity to
shame, that is, to experience the emotion of shame, and on the negative
subjective valorization installed in memory bank 3 of learned values, in
addition to the importance he has given to the values "to steal is bad" and
"to lie is bad," derived from the social norms that require one not to lie
and not to steal.
Measuring the intensity of the emotion of shame that these determinants
produce in the individual, with respect to the social norms "no lying" and
"no stealing," allows us to use these measurements or variables as
predictors of the conduct of the individual when that individual is
responsible for managing information and/or materials that require him to be
honest.
We are interested in knowing how to determine what would be the average
intensity of the emotion of shame that an individual should possess in order
not to steal $10 dollars. What is the average intensity he should have in
order not to steal $30 dollars, $100 dollars, $1,000 dollars, etc.?
19.3 WHAT IS WHAT MEASURES AN ACCULTURATION INDEX?
In this section and the next we will discuss some ideas as to how we can
achieve the first task put forth by our theory at the beginning of this
chapter.
As we have pointed out, an index of acculturation should be constituted by a
measurement of a the degree of attachment of the members of a society to
those values that are most strongly correlated to economic development.
Intuitively, we believe that five values that are highly correlated with
that development are those that correspond to the social norms: no lying, no
stealing, to be honest, to be thrifty, and to be efficient. What follows are
some suggestions of how to obtain a measure of the adherence of individuals
to these values.
We are not considering the value "to be honest is good" because it is an
abstract object that is difficult to reduce to conditions that permit
experimentation. In addition, honesty is a concept whose perception varies
greatly from one individual to another depending on the context, on the
level of tolerance each subject has for distortions and of his capacity to
analyze complex situations. Consequently, there are actions that an
individual with a high tolerance to distortions and/or with a high capacity
to analyze complex contexts could detect dishonesty and react in an
affective way, while others who do not possess that ability perceive nothing
and, consequently, even though they have the value installed they would not
react in an affective state way. We hope that consideration of the four
remaining values will be sufficient to develop an index of acculturation
that can be highly correlated to the level of economic development.
The correlation that we may hope to find between the attachment of
individuals to their cultural values that define the common good and the
level of development, will depend on just how much of the underdevelopment
is explained by factors that are strictly economical and just how much is
explained by factors directly involving the lack of attachment to cultural
values. With the existing knowledge it is not possible to determine what
proportion of economic underdevelopment is the result of one or another
factor. Intuitively we believe that at least from 30 to 40 percent of
underdevelopment is explained by the poor attachment of individuals to their
culture and from 70 to 60 percent to variables that are strictly economical.
If this appreciation is correct, then the effective of the development of
national programs to increase the index of acculturation should result in be
able of improving the national economy by a factor of at least 30 percent.
Nevertheless, economic factors are frequently connected in an indirect
manner with sociological factors so that changes that occur in the latter
affect, in the long range, the changes that take place in the former. So
that we may expect that the development of national programs to increase the
acculturation index will produce, in the long range, improvements in the
economy of more than 30 percent.
The index of acculturation should measure the attachment the individual has
to the basic values that define the common good, that is, the proportion of
individuals that have the values installed and to what degree of importance.
This is equivalent to a proportion P of them in which senergicons are
activated before the abstract objects given by the social norms and which is
the average intensity (importance of the value) with which the senergicons
are activated in the individuals who have them installed.
The proportion P of the population that has installed the value "to steal is
bad" and the importance that has been assigned to this installation
constitute two indexes of the attachment of those individuals to that value.
If we wanted a general index of the attachment to a value (GIAVi), we could
obtain it from the product of these two particular indexes:
GIAVi=(Pi)( )
where Pi, being the proportion of individuals that have the value i, in
particular, installed, and is the average intensity with which the
senergicon is activated before the presence of the abstract object given by
the social norm in those who have the value.
We could do the same with the remaining three values and we would have a set
of indexes of the adherence of individuals to each one of those values. In
order to obtain a total index of attachment to the values (TIAV), these four
subindexes are added.
This is a pondered sum because it is to be expected that some basic values
are going to be more related to economic development than others. If the
value "to be efficient is good" has double the importance of the value "to
lie is bad," the proportion of individuals that have the first value
installed, as well as its intensity, should be multiplied by two, and the
proportion of individuals that have the second value installed should be
multiplied by one. This way the index of acculturation would be:
TIAV= W1P1 + W2P2 +W3P3 + W4P4
where the Wi are the ponderation factors, the Pi are the proportions in
which the respective values are installed in the population and the are the
corresponding intensities of the activated senergicons (importance of the
value).
Since at the moment we do not know what values to assign to the ponderation
factors Wi the only thing we can think to do is estimate the four Pi and
present them as four separate indexes. Nevertheless, because we do not have
a mensuration instrument capable of identifying and determining the presence
of a senergicon, or of its intensity, it is not easy to obtain these
measurements. An indirect and easier way of obtaining measurements of Pi is
the one discussed in the following section.
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