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19.15 RESEARCH ON PREDICTORS THAT ARE EASY TO IMPLEMENT
In a second phase of the study, correlation's could be found between the
measurements obtained in the first phase, related to the physiological
changes produced by the emotion of shame in the second dimension of the
tricotomic attitude, and the physiological changes that other emotions may
produce, for example, the emotion of anger in the third dimension of the
tricotomic attitude.
The purpose of this second phase is the following: besides obtaining ways of
estimating better indexes of acculturation, one of the reasons to carry out
measurements of the senergicon is to try to predict what individuals have
the fewest probabilities of carrying out dishonest acts, such as lying or
stealing. Consequently, one of the objectives to be reached is that those
instruments of measurement can be used by private industry or by the
government with relative ease in order to select trustworthy personnel. The
measurements obtained during the first phase of the experiment are very
difficult to obtain, given the difficulties of creating realistic or
believable laboratory conditions for the test subject, so that he will
produce the emotions that we wish to activate and, additionally, that they
can be reproduced with fidelity and ease. Therefore, it seems useful to try
to find other physiologic measures that are highly correlated to the first
and that are easy to reproduce and administer. These measures could be used
in place of the first ones in order to predict behavior, that is, to predict
what individuals have fewer probabilities of committing dishonest acts.
Given that these measures would be easy to produce, they could easily be
applied to select the most trusted personnel of a business.
How can we find these other emotional variables that can be easily measured
and that are highly correlated to the first?
The attitude an individual has or assumes before an abstract object, such as
the social norm "do not lie" or "do not steal," is not unique but, as we saw
in chapter 14, tricotomic. The possibility should be explored that these
three dimensions of the attitude before the social norm will be highly
correlated. If they are, the magnitude of the measure of the attitude in one
of these dimensions could be used as a predictor of the magnitude of the
other dimensions.
In other words, we are interested in measuring, based on physiological
reactions, the affective state component of the attitude of an individual
before the abstract object "do not steal" or "do not lie." To be surprised
in the process of violating a social norm, such as "do not steal" or "do not
lie," that the individual has internalized as a value and through which,
among other values, directs his behavior, produces, as we have already said,
the emotion of shame as the affective state component of his attitude before
such norms. On the other hand, when the individual surprises another person
violating the social norm, the emotion that is produced is not that of
shame, but rather that of wrath or anger. In this case, the affective state
component of the attitude of anger before the norm "do not steal" or "do not
lie" directs the individual's behavior towards the violator of the norm and
not towards himself, as happens in the case of the emotion of shame.
Producing situations that generate the emotion shame in an individual is
difficult, as we saw previously in this chapter, since the situation that is
created must be sufficiently real so that the individual believes it. If it
is not real or if the individual has doubts about the veracity of the
situation that is presented to him, the emotion of shame will not be
produced or it will be produced only partly. On the other hand, when dealing
with situations where the individual is not reacting to his own actions, but
rather before the action of others, it is not necessary that the situation
be real in order to activate emotions. It is enough if the individual is
able to identify himself with the drama with which he is presented of some
situation in which there is something being stolen or some lie being told.
This is the principle that underlies the soap opera industry and movie
industries. Individuals react with anger to the bad guy in the film or soap
opera and patiently for the outcome, when
the good guy punishes him, and that way the spectator's anger is satisfied.
The general behavior component of the senergicon anger that the bad guy in
the movie produced in the spectator and which is to attack him or hurt him
in some way, is in the end satisfied by the good guy's punishment of this
bad guy.
In order to uniformize the experience to which each individual is submitted,
a movie can be made dramatizing a particular situation, and based on this
movie take all of the individuals in a representative sample to see it and
there measure their emotional reactions before the stealing or lying to
which they are a witness as spectators.
This type of stimulus used to activate emotions is relatively easy to
produce and to apply to any group of individuals under identical
circumstances. Consequently, if the emotion of anger in an individual,
against he who lies or steals, had a high correlation with the emotion of
shame that is produced when it is that very individual himself who lies or
steals, this reaction of anger could be used in place of the emotion of
shame to predict the behavior, in terms of probability, of the individual
when witnessing the act of lying or stealing.
Then, in this second phase of the study we would proceed to show the
individuals who participated in the first phase, a film in which someone
steals or lies. The participants will have the polygraph connected in such a
way that when the stealing or lying takes place in the film, the senergicon
anger that such a violation of the social norm will produce in the
individual, can be recorded. Later, the correlation that exists between this
variable of anger and the variable shame recorded in the previous phase is
determined. If the correlation was high the variable anger could be used in
place of the previous one of shame as a predictor of behavior. If, on the
other hand, the correlation was low, this could mean two things: in effect
there is not a high correlation between the installation of the values in
the three dimensions of the tricotomic attitude or, the measurements that
were taken did not measure what they were supposed to measure. For example,
there is a possibility that the physiological response recorded by the
polygraph be produced by other emotions. In other words, that the response
recorded by the polygraph is not the only one that can produce in the
individual the senergicon of anger caused by the disapproval of seeing
another person steal, but rather a mixture of that emotion and another or
others. For example, if the individual has previously experienced, in the
first part of the study, having been surprised stealing, the scene where
stealing takes place in the movie can produce a feeling of shame in him, as
well as displeasure, by reminding him that he is before the same people that
caught him stealing and that now they represent this scene.
In addition, several emotions can become mixed if the individual personally
knows one of the people acting out the scene where someone steals in the
movie.
Only a good experimental design can eliminate or reduce a great many of
these noises produced by strange variables. To avoid the first kind of
problem, the physiological changes can be recorded when the test subject is
first witnessing the robbery scene and later the part where he is surprised
in the act of stealing or robbing. This way the order of the parts of the
experiment is reversed. Another solution would be to undergo a long series
of tests with the polygraph for several months, so that the individual
forgets and then perform the second part.
To eliminate the effect that knowing the actors in the movie may produce in
the individual, it is recommended that people who are enrolled or working in
the university where the experiment takes place not be used. The same would
apply to people in the world of television performance or of cinema. In
short, they should be totally unknown. We also recommend that individuals
with their heads covered by a hood or their face covered be used. This way
we eliminate other possible effects such as a sexual attraction to one of
the characters, etc..
As may be appreciated, the purity of the emotion we manage to record will
depend on the excellence of the experimental design we can create. The
better that model, the better the purity will be of the emotion we can
record or measure through physiological changes.
After recording the physiological changes, the subject is questioned so that
he can describe which was the emotion or feeling that he experienced when
watching the scenes of stealing and lying in the movie. This information
will serve to corroborate if, in effect, the laboratory conditions managed
to produce the singular emotion desired or if, on the contrary, there were
diverse emotions.
As we pointed out previously, once the recording or measurement of the
individual's physiological responses to having witnessed the scenes of
someone stealing or lying have been obtained, they are correlated with the
recordings carried out in the parts where the subject individual is
surprised and caught in the act of stealing or lying. If the correlation is
high, these recordings will serve as predictors of behavior.
In a third phase of the study a new sample can be taken of individuals to
whom a video cassette is shown of the scene where someone steals and the
scene where someone lies and, based on the recording that is made of the
individual's physiological responses, we attempt to predict who will be
surprised stealing or lying. We compare how many of the individuals who give
in to temptation were indicated by the test and the percentage of right
picks is calculated. This way we determine the degree of reliability of the
test as a predictor of behavior.
19.15 THE INSTALLATION OF VALUES AS A TOPIC FOR RESEARCH
Up to this point in time, of the three investigative assignments to be
elaborated and postulated by our theory, it is about the first two that we
have discussed some ideas: to develop an index of acculturation and measure
a senergicon. In this section we will present some ideas about the way we
can approach the third idea: investigate how values are installed and
uninstalled.
To develop this idea several strategies can be used. The first of these is
the following: certain animals such as monkeys and chimpanzees can be used
to install electrodes in certain specific areas of the brain and place them
in a situation that will produce shame, compulsion, or anger. The purpose of
the experiment is to see if we can identify a clear pattern of cerebral
response for each type of senergicon and, furthermore, if it is possible to
measure its intensity.
Once we are able to identify, through the placement of electrodes in the
animal's brain, when it is under a particular affective state or senergicon
and when it is under another, that is, when it is under the influence of
shame, compulsion, or anger, it can be introduced to the presence of an
object and read in the polygraph the type of affective state or senergicon
that it experiences before the object. This would help us to determine when
a value has been installed. For example, suppose we teach a monkey not to
sit down to eat in a given spot. As soon we think we have created a value in
relation to that particular spot, we place the animal in the presence of
another who sits down to eat in that exact spot and we verify if in the
polygraph reading we recorded the presence of the senergicon anger. This
would indicate that the value in question has been installed with respect to
the third dimension of the tricotomic attitude.
We could try to have the monkey violate the norm through some incentive that
will serve as a temptation and will activate a senergicon that acts in a
contrary sense to the abstract object provided by the norm or value that he
has had installed. In addition, the contrary effect produced by the
senergicon shame could be reduced or eliminated by creating or providing the
circumstances where the monkey believes no one is seeing him. This way we
can manage to have the monkey violate the norm by increasing the temptation
on one hand and reducing the feeling of shame on the other. Once the monkey
violates the norm, the trainer will suddenly arrive and check if the
senergicon shame it is recorded by the polygraph. For example, we could make
that spot specially pleasant for the monkey so that he will feel the
temptation to use it: make it warm while the rest of the places are cold, or
make it cool while the rest of the places are hot (increase of temptation or
pleasant senergicon), in addition to arranging the area so that the monkey
does not realize that he is being watched (reduction or elimination of the
senergicon shame). During the lapse of time that the monkey still has not
given in to the temptation of violating the norm, the polygraph is checked
to see if we observe the recording of the compulsive senergicon anxiety.
This would indicate to us that the value in question has been installed with
respect to the first dimension of the tricotomic attitude. As soon as the
animal violates the norm, he is surprised on the spot and we verify if the
senergicon shame has been activated. This would indicate to us that the
value in question has been installed with respect to the second dimension of
the tricotomic attitude.
The important thing here is that we be able to rely on a method of verifying
when a value has been installed. This would allow us to test multiple ways
of teaching a valuation of an object to a monkey and verify through
detection of the senergicon which of these multiple ways of teaching is the
most effective to install the value of an object in memory bank 3 of learned
values. For example, we could study the way in which punishment helps to
install the value of an object versus reward; the effectiveness of the
punishment and the reward in a complementary way, on the installation of the
valuation of an object; if the admiration or respect towards an individual
is a variable that affects the installation of a value that the individual
who is admired or respected can teach or inculcate in the person who admires
or respects him; if the parents of the animal have a greater influence in
inculcating the value of an object than do the other animals of a herd.
All of these experiments could be tested if we had an instrument that would
tell us when a value has been installed and what importance has been given
to that value. In other words, if we could rely on having an instrument that
could register when an individual experiment an emotion (activates a
senergicon) before the presence of a specific object, what type of emotion
(senergicon) has been activated and what magnitude (intensity of the
senergicon experienced), then we can know, through experiments, when a value
has been installed and when it has not, as well as what importance has been
given to that value based on the intensity of the senergicon experienced.
All of this would open the doors to verifying what the effects are that
could have a number of variables on the installation of a valuation made on
an object.
To do this type of experiment with human beings is impossible. Nevertheless,
other strategies can be tested. For example, Dr. Angel de la Sierra,
biologist at the University of Puerto Rico in Cayey, has been trying to
conduct an experiment whose results may be of some benefit to us. Dr. de la
Sierra has the idea that the emotions experienced by a subject are reflected
in facial expressions and, thus, contract a certain set of facial muscles.
The idea is to read the many muscle contractions of the face that correspond
to each emotion and try to prove if one can identify a pattern of
contractions that is clearly defined for each type of emotion.
These experiments have not been carried out because they require the
insertion of needles in the facial muscles in order to allow us to read
clearly the pattern of contractions. As the reader can imagine, it is not
easy to find volunteers to carry out this type of experiment and even less
so if is no budget to remunerate them.
If Dr. de la Sierra's idea could be verified and we could identify through
the pattern of contractions of facial muscles, as well the intensity of
their contractions, the type of emotion experienced by the individual as
well as its intensity, then we could carry out experiments analogous to
those described in the case of animals.
As we said, the use of electrodes inserted in the brain in order to study
its activity, makes the use of animals obligatory. However, the most recent
psychological developments, such as the PET scan, seem a promising way of
extending this type of research to human beings. A possible strategy to
employ could be the following: the development of the PET scan (Positron
Emission Thomografic) allows us to make maps of the brain's activity which
reflect the different areas that are being used when the individual realizes
different activities, as for example, listening to music, reading, etc. or
when he feels emotions. This technological advancement could be used to
carry out on human beings the experiments done on animals discussed
previously and confirm if a pattern of activity can be identified in the
brain for every emotion-a pattern that can be clearly recognized. In
addition, it might allow us to measure the intensity of an emotion. Due to
the high cost of such an instrument, few universities possess one and,
consequently, we would have to go to them to carry out this type of
research.
Another strategy to search for instruments that can determine with precision
when an individual experiences a specific emotion is the following: Suppose
that based on what was said at the beginning of this section we manage to
install electrodes in the brain of a monkey or chimpanzee to identify when
an animal experiences a specific type of emotion and with what intensity,
later these areas are stimulated electrically to produce the affective state
or corresponding senergicon and study how it is related to physiological
changes, for example, the GSR, chemical changes in the blood, including the
balance and consumption of vitamins and minerals, pupil response, etc.. In
this way we would try to discover the variables that most correlate to the
activation of affective states or specific senergicons and, if it is
possible, with their intensity. Then we try to verify if the results can be
applied to human beings. If the answer is affirmative, these correlated
variables will be used to determine when an individual is experiencing a
specific type of senergicon before the presence of an object and, as a
result, when a value has been installed and when it has not. Consequently,
the previously described experiments could be conducted to try to discover
the factors that determine the installation of values in individuals.
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